UX Flow – Information Architecture
CHALLENGE:
I had to create the UX flow for the overlapping customer journeys, especially when the messaging overlaps between websites and apps.
SOLUTION:
I led a two-day brainstorm session with designers, developers and product managers to come up with a cohesive structure.
HOW I HELPED:
- Created and executed a brainstorm session with stakeholders
- Devised a user flow, based on data and experimentation possibilities