Project Description

Task: To make parents aware of a revolutionary indoor air quality monitor.

Process: The aim was to help parents give a healthy start to their babies by using connected and insightful technology. To create awareness, the copy had to work in two ways: not scare parents but increase their knowledge on the topic.

The main message: We believe every baby on this planet deserves safe indoor air, and every parent deserves to know what his or her baby is breathing.