Task: To make parents aware of a revolutionary indoor air quality monitor. Process: The aim was to help parents give a healthy start to their babies by using connected and insightful technology. To create awareness, the copy had to work in two ways: not scare parents but increase their knowledge on the topic. The main [...]

Task: To communicate the benefits of using Philips Tradelink. Process: Using the shape of the bulb, the benefits were communicated in a simple yet effective manner.

Task: Create a B2B brochure for Staples Advantage - Europe. Process: The copy spoke directly to the concerned businesses, increasing inquiries and sales.

Task: Brochure to introduce Shubh Griha – budget homes in Maharashtra. An initiative by Tata Housing.