Task: Brochure to introduce Shubh Griha – budget homes in Maharashtra. An initiative by Tata Housing.
Assignment: In offices and buildings around McDonald’s, communicate McDonald’s brand promise – happiness. The task was to create strong copy-driven posters to invite people to visit the nearest McDonald’s. INSIGHT: Don’t miss the chance to receive and share the spirit of happiness being spread at McDonald’s. IDEA: Through strong headlines, create urgency and catch the [...]